Saudi-Riyadh Art Week

HUES OF HERITAGE | MERART | SHIFTING SANDS

i've created 3 kinds of key visuals. working with the following 3 concepts.

1. Hues of Heritage
A contemporary reinterpretation of the Kingdom’s cultural motifs, blending tradition and modernity into a symbolic visual language. Positions the festival as a global platform celebrating Saudi heritage, art, and sustainable ambition.

2. Mirrors & Reflections
A bold, reflective concept portraying Riyadh as a kaleidoscope of color and perspective — projecting national heritage outward while capturing the evolving voices of local and international artists.

3. Shifting Sands
Inspired by the Kingdom’s ever-changing dunes, this direction represents the fluidity of artistic expression — reframing boundaries and presenting Art Week Riyadh as a dynamic, global arena for visual arts.

Dyson Pop-Up Stand

Key Visual Concept

This concept takes flight around the world we live in where GenZ’s are the new focus on fashion trends and they come across more lively and diverse with their ideas and styles, Dyson as a brand is very minimal and classy so the challenge was to bring color to a brand that uses limited colors to the eye yet eye-catching.

Drawing inspiration from Dyson's previous pop-up stands, the Key Visual introduces a subtle burst of colours to showcase the latest Dyson products. The monochromatic presentation of the product serves as a canvas, allowing for the infusion of colourful and lively energy

This visual approach communicates how the product operates, aligning with the brand's sophisticated yet modern aesthetic.

Sikka Art & Design Festival

UNCHARTED CREATIVITY - Discovering Art In Unexpected Places

i've Created two kinds of key visual as requested by the client. each KV tells a story and takes you through a journey of art and design around the site. this KV draws inspiration around the alleyways of SIKKA. its a combination of old and cutting edge innovation for the space.

the 2nd KV represents a 2 way mirror. the 2 way mirror acts as a metaphor which ties to discovery, exploration of uncovering art and design in unexpected places.

ASPIRE

ASPIRE prepared to inaugurate the Abu Dhabi Autonomous Racing League (A2RL), The league is set to be the first in the region and will host its inaugural race in late April 2024. the idea is to be innovative, cost-effective solutions that leverage state-of-the-art technologies. Each space within the event is thoughtfully designed to provide unique opportunities for audiences to experience the limitless potential of the future.

Created 6 event pillars under the initial Key visual which are - Stem Events, Viewing Deck, Fan Zones, Hospitality Suites, Conference and Award Gala Dinner.

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Alternate Options Of The Key Visual

I generated multiple design concepts for the Aspire project, and the following examples represent some of the initial Key Visual drafts that were not selected. These drafts marked the beginning of our collaborative brainstorming process, during which we explored numerous possibilities by experimenting with color schemes, text styles, and placement of text.

TikTok Qatar

Grow Your Business With TikTok!

I have designed a key visual that embodies a minimalist approach to the event business sector. This design ensures that it does not detract from the focus on business analytics and statistics, offering a harmonious blend of colors that is gentle on the eyes.